It’s the annual return of nearpostflick – the only football blog that site analytics reveal is mostly visited by people Googling the phrase ‘big black horse’, thanks to a joke in a post from March 2012.
nearpostflick is also the only football blog that is now actively courting big black horse fans, and is openly re-using the phrase ‘big black horse’ in the hope that they will visit more often; even though they will find nothing here that will sate their awful desires. Sorry guys.
(nearpostflick tried actively courting people who wanted to read pretentious, ill-researched prose about various football tropes, but got more interest from the horse people. So the market has won.)